I Used to Think Becoming a Better Business Person Meant Reading More Books
Before COVID, I was heavily influenced by a particular marketer. He claimed top CEOs read around 100 books a year. So I thought, "I should give this a go." I tracked every book in an Excel spreadsheet. I didn't quite make 100. I got to around 60. But here's what I've realised since: I haven't read nearly as many books lately, and I haven't stopped learning. I've just spent more time implementing.
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