I Used to Think Becoming a Better Business Person Meant Reading More Books
Before COVID, I was heavily influenced by a particular marketer. He claimed top CEOs read around 100 books a year. So I thought, "I should give this a go." I tracked every book in an Excel spreadsheet. I didn't quite make 100. I got to around 60. But here's what I've realised since: I haven't read nearly as many books lately, and I haven't stopped learning. I've just spent more time implementing.
I Used to Think Becoming a Better Business Person Meant Reading More Books
Before COVID, I was heavily influenced by a particular marketer.
He claimed top CEOs read around 100 books a year. So I thought, "I should give this a go."
I tracked every book in an Excel spreadsheet. I didn't quite make 100. I got to around 60.
But here's what I've realised since: I haven't read nearly as many books lately, and I haven't stopped learning. I've just spent more time implementing.
Implementing taught me more than reading
I launched Epic Business Hub with an imperfect website.
Customers told me it loaded too slowly, and that feedback taught me more in a month than six months of tweaking would have.
I've changed the positioning. I've tested ideas, made decisions and got things wrong. Then I adjusted and kept moving.
Another 30 books wouldn't have made me a better business person. Making better decisions might.
**Knowledge sitting in your head doesn't build a business ** At some point, you've got to close the book and do something with what you've learned.
I used to count books. Now I count what I've put into action.
Better business people aren't the ones who've read the most. They're the ones who put what they learn to work.
So what did you swap your "100 books a year" goal for?